koinophilia

The classical Greek noun for beauty was κάλλος, kallos, and the adjective for beautiful was καλός, kalos,

The Koine Greek word for beautiful was ὡραῖος, hōraios, an adjective etymologically coming from the word ὥρα, hōra, meaning hour. In Koine Greek, beauty was thus associated with being of one’s hour. Thus, a ripe fruit was considered beautiful, whereas a young woman trying to appear older or an older woman trying to appear younger would not be considered beautiful. In Attic Greek, hōraios had many meanings, including youthful and ripe old age