SOFT POWER vs HARD POWER
Soft Power is the ability to attract and co-opt, ability to shape the preferences of others through appeal and attraction. A defining feature of soft power is that it is non-coercive, the currency of soft power is culture, political values, and foreign policies
Hard power is the use of security forces and economic means to influence the behavior or interests of other political bodies. This form of political power is often aggressive coercion, and is most immediately effective when imposed by one political body upon another of lesser security forces and economic power
Joseph Nye introduced the concept of soft power in the late 1980
power struggle – new game, designed by 1518&projects, 26 february 2014. Games and players at Gamemaster’s discretion. Rights of admission reserved
soft power – Joseph Nye’s 2004, coolinarism.org, cavitas-oris.com
various, www.softpower30.com, www.sketchbubble.com
